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Handwoven batik fabric, a nod to Gigi's Malaysian roots
· 31 Aug–16 Sept
A Merdeka story from Gigi

Made here, together.

Gigi started with two sisters, in the heart of Kuala Lumpur. Get to know the story and the science behind your smile and take our Merdeka quiz to unlock 30% off.

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or, meet the sisters + the science first
Asma' and Huda, the sisters behind Gigi
A true story

Started with two sisters

Asma' and Huda have always been product lovers, swapping notes and influencing each other on the best self-care finds. But when it came to their oral care, something was missing.

That’s when they knew they wanted to make oral care that looks as good as it works. Creating an intentional toothpaste for a routine you’d actually look forward to. And it all started in the heart of Kuala Lumpur.

Local favourites

Made close to home

Our Essential Toothpaste is proudly made right here in Malaysia, with an ingredient you probably know too well, coconut oil. Loved for its gum soothing effects and paired with nano-hydroxyapatite for thoughtful tooth protection. Just like the sisters who started Gigi, some things are just better together.

🥥 Virgin Coconut Oil
· Helps kill the bacteria behind bad breath
· Works against bacteria that cause tooth decay
· Supports gum health like a supportive friend
✨ Nano-Hydroxyapatite
· Originally developed by NASA to protect astronauts' teeth in space
· Offers a protective layer to help brighten & lessen sensitivities
· Like a reliable friend who always has your back
Fresh coconut, the source of Gigi's virgin coconut oil
Three steps, every brush

How Gigi works in 3 steps

01
Cleans, naturally
Coconut oil and miswak extract get to work on the bacteria behind plaque and bad breath, from the very first brush.
02
Rebuilds a mineral layer
Nano-hydroxyapatite forms a new layer using the same mineral your enamel is already made of.
03
Brightens & relieves sensitivities
Smoother, brighter, less sensitive teeth with consistent daily brushing.
Fluoride-free formula Gentle on sensitive teeth Safe for kids & pregnancy No parabens or sulphates
Gigi Essential Toothpaste styled flatlay
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Code valid 31 Aug–16 Sept 2026 · one per customer · not combinable with other offers
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