Stain stain, go away.

We pinky promise, we researched hard to give you only the good stuff. Our formula mixes clean, natural ingredients with innovative discoveries in the industry. If you're a little nerdy like us, and enjoy learning about ingredients, keep reading below:

calcium carbonate

a gentle abrasive that helps prevent plaque build-up, remove surface stains, and whitens teeth with consistent use

tea tree oil

a natural remedy for bad breath with great antiseptic properties to control bacteria in the mouth and prevent common gum disease like gingivitis

virgin coconut oil

to kill harmful oral bacteria (that clings onto our teeth) causing bad breath, tooth decay and gum disease

miswak extract

helps reduce tartar, plaque build-up, and bacterial activity to fight gum disease


an effective and safe alternative to fluoride, scientifically proven to protect our tooth’s outer layer and rebuild tooth enamel. It’s the main mineral that makes up 97% of our tooth enamel. Originally invented by NASA for their astronauts as they were losing teeth and bone density during years of gravity-free missions.

stevia extract

a natural sugar-free sweetener, extracted from the leaves of Stevia Rebaudiana plant. As stevia is sugar-free, it does not fuel the plaque bacteria that causes tooth decay

Keep reading if you're an ingredients geek like us..

What is it?

Hydroxyapatite, in its natural form, is a form of calcium that makes up 97% of our tooth enamel and 70% of the dentin of our teeth. The rest of our enamel is actually composed of water, collagen, and other proteins.

How does it work?

It rebuilds tooth from the bottom up, replacing demineralised enamel and protecting our teeth from plaque build-up. Essentially the hydroxyapatite function is to protect the teeth with the creation of a new layer of synthetic enamel around the tooth, rather than hardening the existing layer with fluorine.

"With regard to restorative and preventive fields, nano-hydroxyapatite has remarkable remineralizing effects on initial lesions of enamel, certainly higher than traditional fluorides used until now for this purpose. Nano-hydroxyapatite is, in fact, a better source of free Ca, and this is a key element as regards the remineralization, the protection against caries and dental erosion."A Journal of Odonontostomatologia Sciences