How well do you
know Gigi?
Eight questions on where we started, what's really in the tube, and why we made it this way. Get through them all and unlock 30% off.
Question 1 of 8
Gigi was founded by two Malaysian sisters.
True. The two sisters, Asma' & Huda, wanted to make thoughtful oral care feel more intentional and less clinical. And yes, we're still figuring it out together.
Question 2 of 8
Gigi Essential Toothpaste is made entirely in Malaysia. ๐ฒ๐พ
True. From formulation to product design and production, Gigi's Essential Toothpaste is made right here at home.
Question 3 of 8
Which local ingredient made its way into our toothpaste?Hint: it's for gum health
Virgin coconut oil. ๐ฅฅ This locally sourced ingredient has gum-soothing benefits, and we love drinking it fresh too.
Question 4 of 8
Which Gigi ingredient has an origin story from outer space? ๐
Nano-hydroxyapatite. A natural mineral that makes up 97% of your enamel. It was originally studied by NASA to help protect astronauts from rapid calcium loss at zero gravity, and now it's in our tube for you and your family.
Question 5 of 8
So, what does nano-hydroxyapatite actually do for your smile?
Two good reasons to get excited for your daily brush.
Question 6 of 8
Gigi believes your oral care routine should be something you look forward to, not a daily chore.
True. Because brushing your teeth is non-negotiable, but making it something you enjoy? We're all for that.
Question 7 of 8
When does Gigi make an appearance in your day?
Love that for you.
Question 8 of 8
If Gigi were your friend, she'd beโฆ
Good answer. Honestly, Gigi's all three on a good day.
You made it
Practically best friends now.
A little something from us this Merdeka, for a brighter smile.
30% off
GigiMerdeka30
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