Why Hydroxyapatite?
Hydroxyapatite is what your teeth are made of — literally. It makes up about 97% of your enamel and 70% of your dentin. So when we say our toothpaste helps rebuild enamel, we mean it.
We use the nano form of hydroxyapatite, which is small enough to reach into tiny imperfections and actually remineralise your enamel.
What is Hydroxyapatite?
Hydroxyapatite is a naturally occurring mineral found in your teeth and bones. In toothpaste, it helps restore lost minerals, smooths the tooth surface, and supports enamel strength.
We use the nano form — rod-shaped and under 100nm — so it can get into the micro cracks and work its magic.
Why We Chose It
🦷 Remineralises enamel
💧 Reduces sensitivity
👨👩👧 Safe for families
🌿 Microbiome friendly
Rod-Shaped
Our nano-hydroxyapatite has a shape that closely mimics natural enamel for better performance
Rod-Shaped
Our nano-hydroxyapatite has a shape that closely mimics natural enamel for better performance
<100nm Size
Ultra-fine particles help penetrate the smallest imperfections in your enamel
<100nm Size
Ultra-fine particles help penetrate the smallest imperfections in your enamel
Proprietary Blend
We keep our concentration a secret, but it’s safe, effective, and formulated just for Gigi
Proprietary Blend
We keep our concentration a secret, but it’s safe, effective, and formulated just for Gigi