When was the last time you got excited about toothpaste?

Exactly. Us too! We thought it was time to mix things up in our mouth and yours too. Oral care is SO important, so our founder Asma’ set out to create toothpaste that was good for you, and worthy enough to make it on your Instagram feed. She really just wanted to bring the fun back into brushing our teeth, with Gigi’s Essential Toothpaste lovingly made with clean ingredients and natural goodness.

Let’s make a difference in this world together, one friendly smile at a time. You’re all invited, to brush with us! Our first date starts here.