We use hydroxyapatite, a remineralising ingredient that’s actually found in your teeth (no fluoride here). It’s gentle, effective, and backed by science to reduce sensitivity, smoothen enamel, and leave your smile feeling fresh and clean. Also: no nasties, no fluff.

Yes! In fact, that’s kind of our thing. Gigi was made for people who can’t do harsh formulas. So if you wince with cold water or sweet foods, we’ve got you. Most people feel a difference within a week.

Hydroxyapatite is what your teeth are already made of. It’s a form of calcium that strengthens enamel and helps reduce sensitivity, without harsh side effects. Fluoride can be effective too, but it works by hardening the outer layer of enamel, and too much of it (especially if swallowed) isn’t always ideal. Hydroxyapatite helps rebuild enamel in a way that’s gentle, safe if swallow, and backed by science. Win-win.

Yes to both. Our formula is free from fluoride, SLS, parabens, artificial colours, and alcohol. This makes it a gentle option for the whole fam. If you’re unsure, always check with your doctor or dentist (we won’t be offended).

Right here in Malaysia 🇲🇾 with high quality, globally sourced ingredients. We’re small but mighty (and proud of it!)

Around 6–8 weeks with twice-a-day use. Our tube’s designed to sit cap-down, so the paste stays near the top. No aggressive squeezing required.

Yes and yes! We offer a 15% off subscription and have bundle options like our 2 Pack Special, Starter Kit and Family Pack.

We currently ship within Malaysia and Singapore.

For other countries, check our Stockists page to see where Gigi is available internationally — including the Maldives, Brunei, and Canada (which also ships to the US!).

Want us where you are? Tell us! We’re always planning our next move.